ASI, Advertising Specialty Institute, integrates promotional material marketing suppliers with vendors, distributors and catalogs. Being a member of ASI lets you promote your brand or service through ASI trade shows, catalogs and other advertising venues. The organization networks and advertises only the products and services of its own members. ASI offers several membership options based on the needs your company and your marketing goals.
Go to the ASI membership homepage and click on the category of membership that describes your business and marketing needs. Higher membership fees include more extensive marketing and trade show exposure. Membership package fees range from the introductory first-time member rate of $349 for one year to monthly membership fees between $199 and $499 (See Resources).
Read the options and benefits section of your chosen membership level before purchasing. All membership levels offer significant discounts on shipping and distribution charges; other levels also guarantee a certain number of trade-show events, catalog placements or network advertising. Read through this information carefully to maximize your benefits.
Click "purchase." The link prompts you to create an account profile. You must create an ASI account before purchasing a membership. Provide the information requested such as email, login name and password.
Click "Continue" and select your payment option. Choose whether you want to automatically deduct the payment each month or receive a bill. Automated deduction will prevent unintentional membership lapses. Select the monthly billing statement option if your organization has a tight cash flow.
Wait for your confirmation and ASI number. All promotional registrations and discounted services require your ASI number.