How to Build a Tag Line
When it comes to a business, most owners focus on their logo when it comes to branding. A business tag line, however, is as important. A tag line is a slogan designed to sum up your business product or service and define your company. For example, when you hear "Made from the best stuff on Earth," you immediately think of Snapple. A good tag line is easy to remember and sets your company apart.
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Instructions
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Determine your target audience. Before you can begin creating a tag line, you must know who you are trying to reach. For example, if your business caters to the senior population, say with mobility products, your tag line should not be based on hip slang words more appropriate for a younger crowd. Your tag line needs to be memorable to the audience you are trying to target.
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Brainstorm with colleagues and create a list of words that you consider to be descriptive of your business. Use your product line, business philosophy and logo image as a focus.
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Take the list of words you have developed and look up each word in a thesaurus for synonyms.This will create a larger word pool from which to work.
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Put together words from your list into short descriptive phrases. Try using rhyming patterns with the words and play around a bit. See what phrases become catchy and stick in your mind.
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Take your list of potential tag lines to friends and family to get other opinions. Try setting them aside for a few days and come back to them later. When you find one that you can't get out of your head, you keep coming back to, or you are comparing the others to, then you will have found the right tag line for your company.
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Tips & Warnings
Spend some time looking at other company's tag lines and what works and what does not. Look at your competition and see what they are using and whether it is working for them.
Make sure the tag line you choose uses easy to pronounce words and flows when spoken or read.
Make sure your tag line says what you "do" rather than focusing on what you "don't." For example, Burlington Coat Factory uses the tag line "We're more than great coats," but it does not really say what they are.
References
Resources
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