Unlike outside salespeople, who have face-to-face contact with customers, telemarketers sell their companies' products primarily by phone. In a highly competitive profession, telemarketers must make high volumes of calls each day to meet demanding performance goals. It's no wonder that the telemarketing industry has high turnover. Retaining your telemarketer employees, however, is possible. You just have to keep them motivated.
Things You'll Need
- Nonmonetary performance rewards
- Promotion assessment
- Professional development
- Off-site events
Post the names of your telemarketing team members who have met and exceeded performance goals on a wall of the office. Send out a mass email announcing their success. Stimulate a collaborative work environment by encouraging others in the company to personally congratulate the telemarketers who have worked hard.
Offer high-performing telemarketing staff frequent promotion assessments, so they know they're on a growth track. Appoint high-performing telemarketing employees to supervisory roles. Prepare employees who have been promoted to supervisors for management-level positions.
Offer free on-site classes to your telemarketers that enable them to develop their computer and other business skills. Reward your hardest-working telemarketing employees with gift certificates for off-site continuing education classes. Give low-performing employees personalized coaching and training.
Invite telemarketing staff to off-site recreational events where they have a chance to bond outside of the office to make their job experience less restrictive. Offer your telemarketing staff a holiday party at a high-end restaurant or hotel, so they feel valued as part of a dynamic company.