How to Motivate Telemarketer Employees


Unlike outside salespeople, who have face-to-face contact with customers, telemarketers sell their companies' products primarily by phone. In a highly competitive profession, telemarketers must make high volumes of calls each day to meet demanding performance goals. It's no wonder that the telemarketing industry has high turnover. Retaining your telemarketer employees, however, is possible. You just have to keep them motivated.

Things You'll Need

  • Nonmonetary performance rewards
  • Promotion assessment
  • Professional development
  • Off-site events
  • Post the names of your telemarketing team members who have met and exceeded performance goals on a wall of the office. Send out a mass email announcing their success. Stimulate a collaborative work environment by encouraging others in the company to personally congratulate the telemarketers who have worked hard.

  • Offer high-performing telemarketing staff frequent promotion assessments, so they know they're on a growth track. Appoint high-performing telemarketing employees to supervisory roles. Prepare employees who have been promoted to supervisors for management-level positions.

  • Offer free on-site classes to your telemarketers that enable them to develop their computer and other business skills. Reward your hardest-working telemarketing employees with gift certificates for off-site continuing education classes. Give low-performing employees personalized coaching and training.

  • Invite telemarketing staff to off-site recreational events where they have a chance to bond outside of the office to make their job experience less restrictive. Offer your telemarketing staff a holiday party at a high-end restaurant or hotel, so they feel valued as part of a dynamic company.

Related Searches


  • Photo Credit Jupiterimages/Brand X Pictures/Getty Images
Promoted By Zergnet


You May Also Like

  • How to Become a Telemarketer

    A telemarketer is a salesperson who contacts leads, sometimes unsolicited, over the phone. As a telemarketer, you may use several methods to...

  • How to Get a Job Telemarketing From Home

    Telemarketing from home has the advantages of eliminating a daily commute and setting your own hours. Quite a few companies offer this...

  • Games to Keep Telemarketers Motivated

    Those who employ telemarketers know the position often comes with a high turnover rate. Telemarketing can be stressful and requires a certain...

  • Ideas for Corporate Team Names

    Almost every corporate office requires teamwork between employees. In some cases, teams within departments will complete in certain tasks. In other cases,...

  • Sales Contest Theme Ideas

    Using a contest as a motivational tool can be a challenging but effective way to increase company sales. For companies with adequate...

  • Resume Objectives for Telemarketing

    A telemarketer's resume objective aims to increase a positive response from an employer and land an interview. The objective is a statement...

  • Telemarketing Etiquette

    Telemarketers have a bad reputation. People often find their calls intrusive, especially when they arrive at an inconvenient time. They are resistant...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!