How to Write a Cold Call Introduction Letter


Writing an interesting introduction letter to spark interest with a prospective employer or client often yields positive results. As a unique approach for contacting key people who can forward your cause, an introduction letter is appreciated as a novelty marketing technique. It is considered more polite than a telemarketing call, since it does not interrupt busy professionals in the middle of the day. Most job seekers and salespeople agree that this is a direct but comfortable technique for making that first, all-important contact.

  • Outline the letter. Decide on the most important key facts you can share in the first paragraph that will get the reader's attention immediately. Include relevant success stories with specifics that would likely solve similar problems that a prospective employer or client would experience. Quantify your results as much as possible. Keep the letter short and sweet. Either use a bullet or a paragraph style format. Be sure to include contact information so they can get in touch with you. A good marketing letter should make a follow-up call much easier.

  • Write the first paragraph. Craft the paragraph with attention-grabbing information to include the purpose for the letter, and how you can help the company. Spend adequate time writing the first paragraph, ensuring that it reads well and is clear and interesting. If you're writing to a prospective employer, be sure to specify the type of position you are interested in. If you do not grab the reader's attention in the first few sentences, they will stop reading and your letter will probably be thrown away. So spend as much time as necessary to make a powerful first paragraph.

  • Write the body of the letter to expand on the details provided in the first paragraph. The second paragraph should include anecdotes, testimonials and a lot of white space for easy reading, if you are writing a marketing letter to a prospective client. For a prospective employer or client, tell them how you can solve their problems.

  • End the letter with a call to action. If you're writing to a prospective employer, ask for an interview or meeting. If you're writing to a prospective client, ask for a meeting.

  • Proofread the letter. It is critical that the the name of the recipient is spelled correctly. Be sure to address the letter to the person you would most directly benefit. Do not send out a letter to a generic title. For this type of marketing to be effective, it is crucial that the letter be addressed to the right individual. Do the research necessary to get the name of the person who would most likely be your immediate boss if you're looking for employment. Add their title to the letter. Get a trusted business associate to read the letter, and ask for any advice they have to perfect the wording or clarity of the letter.

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