If you measure the returns of your stock holdings by only the change in stock price, you may not be accurately measuring your returns. You must also include the dividends you receive while you own the stock to measure the total shareholder return. TSR includes the change in stock price and dividends paid to provide a return percentage of a stock.
Determine the stock price at the beginning and end of a holding period for which you want to calculate the total shareholder return. The beginning price can be the price for which you purchased a stock and the ending price could be the price for which you sold a stock. For example, use $15 for the beginning price and $18 for the ending price of a particular stock.
Determine the total dividends received during the holding period of the stock. In the example, use $1 of dividends received during the holding period.
Subtract the beginning price from the ending price to calculate the change in price. In the example, subtract $15 from $18, which equals a $3 change in price.
Add the total dividends received to the change in price. In the example, add $1 to $3, which equals $4. This is the total dollar value you’ve received by owning the stock.
Divide your result by the beginning price. In the example, divide $4 by $15, which equals 0.267, or 26.7 percent. This is the total shareholder return for the stock.