If you're the owner of a cleaning company, you know that advertising your services is very important in order to find new customers. A good way to do this is to create a flyer that advertises your company and place it in various areas around town. This is a very cost-effective way to publicize your business, as you typically will not need to spend a lot of money to create a flyer. Distributing a well-designed flyer can be a very important part of the marketing campaign of a new business.
Choose a font size for the flyer that is suitable for both young and older people to read. Make sure it is large enough to be seen from a short distance, so that people will notice it when it is hanging up on walls, bulletin boards, or anywhere else you might place it for potential customers to see.
Use bullet points to display information about your cleaning service on the flyer. This allows the text to be easily scanned and quickly read by potential customers checking your flyer out.
Emphasize what your cleaning service can do for potential clients on the flyer, instead of listing a bunch of facts about your company. Incorporate the word "you" into the content so that the flyer speaks to the reader. Promote your company by mentioning that you leave client's homes spotless, you're always on time, and very reliable.
Listing the specific cleaning services offered by your company on the flyer is not a good idea. Instead put your website address and phone number on it, so they have to check out your website or give you a call for more information.
Don't offer discounts for your services on the flyer. Discounts will likely just attract customers that don't have the money to regularly pay for your services. Leave the discount offer off your flyer to focus on obtaining wealthy clients. Since these people can afford your services regularly, they are more likely to bring you steady, reliable business instead of just an occasional cleaning job.
Include a picture of your cleaning crew on the flyer. People like to see what strangers coming into their home look like beforehand, as it helps them to gain a sense of trust. Using clip art instead of pictures, which can look tacky and be a turn off to high-end customers.