Writing a Business Bio

A well-written business bio is a good marketing tool.

A business bio is a profile written about a person based on information from the person's resume and other sources. The business bio is written in the style of a promotional feature as it tells about the person's professional accomplishments, educational background and more. Only complimentary information is included in the business bio, which serves as a marketing tool. The bio is often sent to people requesting information about the person's background. Business bios are used, for example, in event programs listing the person as a featured speaker.

Instructions

1. Request the person's resume. Highlight notable achievements as you prepare to write the business bio. The person's undergraduate and graduate school degrees are usually mentioned in the business bio, along with the person's current title and work responsibilities.

2. Write the business bio by mentioning the person's name in the first sentence. Then mention the title and the significance of the person's current responsibilities. Spend about two paragraphs painting a picture of the person's significance in business. For example, you might note that the person headed up a significant business merger leading to a new company with hundreds of employees. Or you might note that the person is known as a pioneer a specific field because of several notable accomplishments.

3. Continue the business bio by noting significant educational accomplishments before moving on to community involvement.

4. End the bio with a mention of significant awards and honors. The entire bio should be written to fit on just one page.

References

• "The Business Letter Handbook"; Michael Muckian, et al.; 1996
• The Peabody Institute of The John Hopkins University
• Iowa State University: Vice President for Business & Finance -- Brief Bio