How to Build a Press Kit
Press kits are essential items for promotion and publicity. Whether you're a small business, an artist, a filmmaker or a member of any profession that needs good marketing, having the ability to build a press kit is a great tool.
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Instructions
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Instructions
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1
Figure out what you want to put in your press kit. It's a good idea to put general information such as a mission statement, general philosophy, biographies of important figures, fact sheets, press releases, upcoming events and other important publicity items.
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2
Open a word-processing or page-layout program and create a letterhead for your typed documents.
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3
Write the relevant press materials if you haven't already done so -- biographies of the members of your organization, company mission statement, information about your group or band, etc.
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4
Put together recent press releases, news clippings, reviews, fact sheets and other documents. If you decide to arrange the materials yourself, select a pocket folder to hold all your information. These can be found at any office supply or copy store. You can also have a print company arrange the documents using one of their pre-made templates.
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5
Place some kind of identifying logo on the front page or cover of the press kit.
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