How to Build a Press Kit


Press kits are essential items for promotion and publicity. Whether you're a small business, an artist, a filmmaker or a member of any profession that needs good marketing, having the ability to build a press kit is a great tool.

Things You'll Need

  • Computer
  • Bonded Paper
  • Printer


  • Figure out what you want to put in your press kit. It's a good idea to put general information such as a mission statement, general philosophy, biographies of important figures, fact sheets, press releases, upcoming events and other important publicity items.

  • Open a word-processing or page-layout program and create a letterhead for your typed documents.

  • Write the relevant press materials if you haven't already done so -- biographies of the members of your organization, company mission statement, information about your group or band, etc.

  • Put together recent press releases, news clippings, reviews, fact sheets and other documents. If you decide to arrange the materials yourself, select a pocket folder to hold all your information. These can be found at any office supply or copy store. You can also have a print company arrange the documents using one of their pre-made templates.

  • Place some kind of identifying logo on the front page or cover of the press kit.

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