How to Build a Press Kit


Press kits are essential items for promotion and publicity. Whether you're a small business, an artist, a filmmaker or a member of any profession that needs good marketing, having the ability to build a press kit is a great tool.

Things You'll Need

  • Computer
  • Bonded Paper
  • Printer


Figure out what you want to put in your press kit. It's a good idea to put general information such as a mission statement, general philosophy, biographies of important figures, fact sheets, press releases, upcoming events and other important publicity items.

Open a word-processing or page-layout program and create a letterhead for your typed documents.

Write the relevant press materials if you haven't already done so -- biographies of the members of your organization, company mission statement, information about your group or band, etc.

Put together recent press releases, news clippings, reviews, fact sheets and other documents. If you decide to arrange the materials yourself, select a pocket folder to hold all your information. These can be found at any office supply or copy store. You can also have a print company arrange the documents using one of their pre-made templates.

Place some kind of identifying logo on the front page or cover of the press kit.

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