If you dream of being an editor, but do not have the capital to start a glossy printed magazine, then an e-zine may be the perfect choice. The only overhead required is the cost of a domain name, which runs less than $20. However, it still requires careful planning and consideration to become successful.
Identify a niche. Before you do anything, you need to identify what your magazine will be about and who would be the average consumer. This will be important when it is time to determine a name, format and marketing opportunities. You may want to do a Google Keyword Analysis to make sure that your niche is something that people would are interested in reading.
Write a business plan. Even if you are not planning on borrowing money from the bank, it is important to have a written plan. At the very least, be sure to write a marketing portion of the business plan.
Purchase your domain name. There are many companies that offer domain names, the most well-known is Go Daddy. The price of domain names fluctuates, but should be no more than $100 per year.
Build your Web site. If you are not familiar with how to build a Web site, consider hiring someone to design it for you. Otherwise, look into companies such as Press Publisher that allow you to use one of their templates for your magazine.
Connect to social media. One of the main differences between a traditional magazine and an e-magazine is the ability to connect to readers through social media. This is, in essence, your e-magazine's marketing plan. Be sure to tie into Facebook, Twitter, LinkedIn, and others to build a following, converse with your readers and grow your e-magazine.
Plan and write your first issue. Give each of your e-magazine issues a focus and fill the pages with interesting photographs and engaging content.