How to Sponsor an Event

Your sponsorship can greatly affect the success of an event.
Your sponsorship can greatly affect the success of an event. (Image: Thomas Northcut/Photodisc/Getty Images)

Sponsoring an event is an effective way to simultaneously support producers in your area and advertise your business. By sponsoring an event you provide resources the event needs to be successful, and you get acknowledgment and advertising. By each of you contributing what you have best to offer, you can make the most of each other's skills, put on better events for the public, and both profit more from it. Some events allow you as the sponsor to offer up whatever money, goods or services you wish to offer, and then work to determine compensation with the event producer. This is often true of commercial music events. Other events and organizations set certain levels of established sponsorship that you can buy into to receive the benefits the organization has determined. Regardless of who sets the conditions and how customizable they are, sponsorship can help you advertise and support a cause you believe in at the same time.

Contact the producer of the event you wish to sponsor. Different producers may have varying preferred methods of contact, but should provide contact information their website.

Tell the producer that you would like to sponsor the event and the way in which you would like to do so. For an event without established sponsorship packages, you may offer to provide a certain amount of money or provide goods or services which will add value to the event. For an event that has established levels of sponsorship, indicate which level you wish to purchase.

Agree upon the types of acknowledgment you will receive in exchange for your sponsorship, if the terms are not predetermined.

Write a contract detailing the specifics of your agreement if elements of the sponsorship agreement are customizable.

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