How to Write & Design Newsletters
For those doing it the first time, writing a newsletter can seem intimidating. Yet an effective newsletter is a good way of transmitting information. A number of people can receive the same information at the same time. Newsletters also have long shelf lives, allowing people to view the information for several weeks. And with modern technology, they can be produced using just a computer and printer, allowing most people with basic writing and design skills to produce a professional-looking newsletter.
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Instructions
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Decide on a schedule for producing the newsletter. Most are produced once a week or once a month. But they can come out during any time schedule, including daily or bi-weekly. A schedule should be selected and followed, however, so people know when to expect it to be published. The timing can always be changed, but try to keep to a regular schedule.
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Determine the topic of the newsletter. It should have a purpose and carry clearly defined types of information. Limit the newsletter to the type of information the audience needs. The topic needs to be broad enough so there is enough information to fill the newsletter, but it should not be so broad that unnecessary information is published.
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Write or select information for the newsletter. Those who want to convey information about their own organization will either write the stories themselves or have someone within the organization write them. Other people use newsletters to convey interesting information they find while reading other sources. When using information produced by others, make sure not to violate any copyright restrictions. Also provide photo and writing credits for any material used that was created by someone outside the organization.
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Follow set guidelines when writing stories. Each story should have a brief headline designed to explain what the story is about and to catch people's attention. The introduction of the story should also catch attention and briefly explain the major idea of the story. Avoid including the same information in the headline and introduction. The body of the story follows and includes the major information of the story. Try to keep individual stories as brief as possible.
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Pick a design style for the newsletter. For those with limited experience, it is best to look at other newsletters and choose a simple, easy-to-follow design. Then follow that design as closely as possible.
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References
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