How to Write a Letter to Offer Your Services
If you're an independent contractor or self-employed in the service sector, chances are you're all too aware that clients won't usually come looking for you. In order to get your name and information out there, sometimes you need to write a letter of intent offering your services. A good letter of intent should convince a potential client that a business partnership will be just as beneficial for the client as it is for you.
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Instructions
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Make a list of the major points of information you want to include in your letter. Include any salient points about what you do, why your services are useful and important, and especially why you are the best choice for the service. List any names you want to drop if you know someone in the company.
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Address the letter to a specific person in the company, rather than using "To Whom It May Concern" or "Dear Sir or Madam." Address the head of the organization if it's a small company or the head of the department who would be in charge of hiring you. If you can't find this information on the company's website, call the company and ask.
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Open your letter with a gracious and grateful introduction. Be straightforward and express as soon as possible that you are writing to offer your services and that you hope the letter and offer will be welcome.
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Explain what you know about the company and why your services may be of interest to the company at this time. Keep the language casual, and make it sound like you will be doing the company a favor by providing your services.
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List your qualifications, and make the case for your skills and the value of your services. Discuss your experience in the area and major achievements, accolades and awards. If the company is likely receiving similar services from a competitor, explain why your services are superior and/or equally as good and better priced. If the company is not likely receiving similar services from a competitor, explain why your services would benefit the company.
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Close with a message thanking the reader for taking the time to read your letter and consider your offer. If appropriate, explain that your offer is open on an ongoing basis or that there are limitations to the time in which you'll be able to offer services. List your contact information, and identify the best way to contact you.
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