How to Attract New Customers With Promotional Products

Smart promotional products attract new customers and give you word-of-mouth advertising.

To make money, you need to be willing to give things away for free. The practice of promotional advertising is well established: Offer consumers a free item with your company name and logo to generate sales and attract new customers. But the art of using promotional products escapes many companies. A smart promotion campaign combines traditional distribution of ubiquitous items with memorable giveaways that establish you as a distinctive force in your industry.

Instructions

1. Distribute apparel with your business logo, name and contact information. Couple apparel giveaways with promotional events to forge a link in customers' minds between great deals or an enjoyable event and your company. That way, when they need an industry service that you provide, it's your number they'll dial.

2. Give away practical items with your company name and contact information for effective word-of-mouth advertising. Distribute items used every day, such as umbrellas, or items that frequently change hands, such as pens. These ubiquitous items can get your name out to more customers for less money, compared with some traditional advertising formats.

3. Plan promotions for maximum impact, not cost-effectiveness. Pen, umbrella or T-shirt giveaways are great for everyday promotional advertising. But when it comes to trade shows or conferences, a more significant investment of money is needed. Impact is key. Invest in a high-profile booth or eye-catching display for trade events. Even if they cost more than small promotional items, your company benefits from being the most memorable presence at a trade show. Creativity is also key. By distributing unique or higher-end items, potential customers are far more likely to remember your name when it comes time to buy.

4. Distribute promotional products that trumpet your business culture. If you're a green business, give potential customers unusual, environmentally-friendly items. If you run a company that prizes its sense of humor, give away items that make potential customers laugh. Creative promotional items that establish your identity will separate you from a pack of competitors and make you more memorable to customers shopping for your services.

References

• Strategic Business Team: 3 Smart Ways to Use Promotional Products to Attract Customers
• Adex Media: Attract New Customers by Giving Away Promotional Products