How to Select Display Stands for Products

Attractive product displays in shop windows can draw more customers inside.

Display stands can help to sell product that you want to move. If potential buyers can see your wares more easily, they are more apt to buy from you rather than hunt through things to buy from someone else. Also, since people tend to be visually oriented, your display can draw them closer, and then they may see other things that catch their attention. When selecting display stands for your products, there are a few things to consider so that you get the maximum return for your display cost and space use.

Instructions

1. 

   Ring boxes can display a number of rings at one time.

   Consider what you want to display. For instance, if you are selling jewelry, you want to have stands that are specific to the type of jewelry being displayed. Necklaces can be put on a semi-bust, which holds between one and three necklaces neatly. Or, they can be put on a t-style rack, which would allow multiple necklaces to be shown at once. There are also specific displays for earrings and bracelets.

2. 

   Interactive trade show displays can draw potential clients to you.

   Think of where your display will be. If you are going to trade shows or craft fairs, you will need displays that are more portable. For example, if you have a custom sign making business, you may need frames to hold up examples of your work, or for displaying pieces that are created in bulk for general sales. For portability, look for displays that are collapsible, but sturdy when set up. Basic folding tables also work well in these situations, just remember to cover them so they don't look like a collapsible table.

3. 

   Tables that are for sale can be display racks for available tea sets.

   Display products with other products. Get creative with what you have on hand already. One example of this would be a furniture or antique shop. A dresser that is for sale can be used as a display rack for pillows. Put pillows in the drawers of the dresser, and leave one drawer open. Clients will then be able to discover wares in other drawers. The top of the dresser can be used to display lighting or knickknacks.

Tips & Warnings

• Look at other people's displays. If there is something that intrigues you, ask about it.

References

• Displays 2 Go: Trade Shows
• Displays 2 Go: Trade Shows

Resources

• Read this Article in Spanish
• Gibson Holders: Wire and Acrylic Display Stands