How to Design a Two-Fold Brochure
A two-fold brochure is an ideal way to promote your business, organization or personal interests. This easy-to-use format allows you to present information in a way that is more appealing than just a one-page hand-out. And people are more likely to tuck away a two-fold brochure and read it later, instead of just tossing it in the garbage. During the design stage, you can let your creative juices bubble up to create a brochure that conveys the image you want to portray.
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Instructions
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Choose the image that you want to present. Your two-fold brochure is a reflection of your business and your personality, so you want to create the right impression. Design accordingly.
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Craft clever headlines that make people want to read more. Keep the sentences in your two-fold brochure short and snappy. Avoid long, tedious explanations.
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Think about your target audience, and focus your creative design energies in a direction that would appeal to them. Choose an appropriate font. For example, if you want to appeal to daring people, go with "Base" or "Musa Omata" as a font choice. For a conservative look, stick with Times New Roman.
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Use color for a bold approach, or choose black-and-white for a more "arty" appeal. If, for instance, you want to attract teenagers, go with color and upbeat images. If your brochure is for a drawing class, reflect that interest with black-and-white sketches.
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Vary the size of the letters. Use big letters for headings, medium for sub-headings and 10-point or 12-point for regular text. Avoid using all capital letters, because it looks as though you are screaming at your reader.
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Remember to leave margins on all four sides of your two-fold brochure. The idea of a two-fold brochure is to get people's attention with the cover so that they will open the brochure and read the information inside. Cramming too much information into all the available space makes it too much work to read.
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Avoid trendy jargon and cliches. Today's "hip" word is tomorrow's out-dated slang.
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References
Resources
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