How to Integrate Constant Contact
Constant Contact is a company that offers software that enables businesses to execute and track email marketing campaigns, online surveys, event marketing and social media campaigns. As such, Constant Contact can be integrated into an organization in those four different ways. It is a useful tool that can be used cross-functionally within an organization and can provide many benefits to stakeholders of marketing campaigns at all levels.
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Instructions
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Create professional email communications using Constant Contact's online tools and then distribute the email to a list of recipients that you can upload to Constant Contact's software platform. This allows nontechnical people, who may work in sales or marketing, to create and execute email marketing campaigns by simply using the copy and content and recipient list. Recipient lists can be stored online in the email marketing platform for management and future modification.
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Create event invitations and manage event registration using Constant Contact's online-based back-office platform. This online software allows nontechnical people in an organization to create event invitations, email them to a list of recipients and manage the registration of event attendees. This platform can be integrated into a company's marketing department and can help reduce the workload of engineers who would normally have to build and support an event management system themselves.
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Gain customer feedback by integrating Constant Contact with your company's quality assurance or customer service department. Like Constant Contact's other online tools, the online surveying platform allows nontechnical stakeholders in customer service to create customer surveys and distribute them to recipients or host them online.
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Monitor and track the progress of social media campaigns by using Constant Contact's online suite of social media monitoring tools. These tools allow marketers to track the popularity of certain keywords and phrases in varying social media channels. Using traditional means, monitoring such trends would require time-consuming research or the support of a computer engineer who could build a proprietary tracking tool using the application programming interfaces, or APIs, of the different social media sites included in the social media campaign.
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