How to Use Brand Names in Adword Ads
AdWords is the online advertising service offered by Google. Google AdWords ads are displayed on Google search engine results by websites that have signed up and used the Google AdSense service and mobile phone applications. If you have a website that you want to advertise using AdWords, you can do so using ad text that has trademarked brand names in it. This is a common practice for website owners that are selling a trademarked product on their site.
Other People Are Reading
Instructions
-
-
1
Read over the terms of your affiliate agreement, if you are creating an add to sell an affiliate product. Typically the affiliate agreements will list what terms and brands you are allowed and not allowed to use in any pay-per-click ads. If you use a brand name and the affiliate agreement expressly forbids it, you can be dropped from the affiliate program.
-
2
Create your AdWords ad from within the Google AdWords console. Include the brand name if it is mentioned on your website. Otherwise, you should include it just in your keyword list, which will trigger the ad to show when people search for that brand name. Do not write anything inflammatory about the brand in your ad because the trademark owner can lodge a complaint with AdWords and have the ad taken down.
-
-
3
Submit your ad for placement and enter your payment details in the Google AdWords console. Google reviews all ads before letting them go live in the search engine results. If you are a reseller or have an informational site, you should have no problems running ads with brand names in the text.
-
1
