How to Write a Letter to Give an Endorsement
People request endorsement letters for a wide variety of reasons. A student may ask a teacher for an endorsement for a scholarship application. A candidate for public office may want one from a prominent citizen. A company may request a letter promoting a new product it is about to launch to have a stamp of approval. No matter what the reason for the endorsement, the purpose is to convince the reader to support a person, service or product. Breaking down the endorsement writing process into steps makes it a more manageable task.
Other People Are Reading
Instructions
-
-
1
Identify who you are. State your name, title or role and organization, if applicable. People who read the letter want to know your details.
-
2
Begin by addressing the person to whom the endorsement letter is intended with "Dear" followed by the person's name and a comma. If it is a general endorsement, write "To Whom It May Concern."
-
-
3
Describe who or what it is you are endorsing. If, for example, you are a teacher writing a letter for a student, specify how long you have known the person and in what capacity. If it is for a product or service, describe the specifics to give your reader an understanding of why it is a good choice.
-
4
Explain why you are qualified to endorse the product or service. If you are a doctor endorsing a herbal remedy, for instance, state your qualifications that make you an expert in the field. Just because you own a car dealership doesn't mean you have the credibility to endorse a Ferrari.
-
5
Write in clear, concise English. Don't use a big word when a small one will do. You are writing the endorsement to convince people to support the produce, not to showcase your advanced vocabulary. Use language the reader will understand.
-
6
Stay focused on your topic. Your job is to endorse, so stick to it and don't stray into areas unrelated to the subject. If, for instance you are endorsing a political candidate, don't talk about the last three people who have held the position.
-
7
End your letter with a quick recap of what you are endorsing and why you feel confident about the person, service or product.
-
8
Provide contact details -- such as a phone number or email address -- so if anyone has questions about your endorsement, the recipient can contact you. The fact that you are approachable strengthens your endorsement.
-
9
Leave your endorsement letter for a day or so. Edit it for spelling or grammar mistakes.
-
10
Read the endorsement letter out loud to yourself. Put yourself in your reader's place and ask yourself if you are convinced about the endorsement. Revise accordingly.
-
1
Tips & Warnings
If you are a teacher who has to write a lot of endorsement letters and you don't have a lot of time, take a look at sample letters.
References
Resources
- Photo Credit Jupiterimages/Photos.com/Getty Images
