How to Write a Letter for a Sponsor
Professionalism and clarity are the keys to writing a good sponsorship letter. It should follow the same guidelines as writing a cover letter for a resume and include relevant details: 1) the content should be clear and concise; 2) the potential sponsor's benefits should be evident; 3) the font should be professional and readable. Resumetemplates-USA.com recommended the use of 11-point Arial.
Instructions
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Instructions
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1
Follow a cover letter guideline and put the date in the right-hand corner. The potential sponsor's address and company name should go in the left-hand corner, one to two lines below the date.
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2
Address the letter to the person in charge of making the sponsorship deal, using his proper name. Example: "Dear Mr. Gilbert,"
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3
The first paragraph describes who you are and the reason for writing the letter. It should be just a few lines and include details, such as event name and date, the cause if any, and what the event entails. "I'm writing you today to request sponsorship for ...."
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The second paragraph should go into detail about what the sponsor will get in return for his donation. It could be as simple as tax donation receipts or publicity and potential customers. Be sure to include the exact ways you will promote the sponsor's company and/or products and services.
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The last paragraph includes appreciation for taking the time to read the letter, your contact information and an anticipated deadline for a response.
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Sign the letter. Use a pen to sign your name; then, type your full name below your signature.
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References
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