The Internet has permanently changed advertising. Advertising now hits specific targets instead of a broad sweep of an audience. Internet search engines make this shift possible by changing how advertisers go after consumers. Creating advertisements has also changed. The ability to advertise for free, also made possible by the Internet, has further altered strategies. Businesses need to know how to make and how to place their advertisements.
Start with putting together an ad that will work across multiple advertising methods. A short piece of text focusing on the advantages of a product or website will do. Writing text ads can be hard, but the most important part is to "hook" the customer the right way. Phrase the ad in a positive way, avoid the passive voice and use action verbs. Draw the customer's attention into the ad to persuade them to click on it.
Promote the ad for free using Craigslist, Google Maps and Google Merchant Search. Craigslist is the world's most popular classified ad site. Local business owners can post their ads for free. They can also post their ads and advertise their businesses on Google Maps. Maps allows them to list their business for free. Customers can find it when they search for the relevant need. Google Merchant Search lets business owners advertise their products directly. Customers search for specific products and pay advertisers when they find them.
Circulate the ad by paying for advertising services. Pay-per-click or PPC advertising is the leader in this field. Advertisers create ads that are placed on websites across the Internet. They are only charged when a customer actually clicks on the ad and passes through to their business website. PPC has revolutionized online advertising by virtually eliminating the waste of capital. Since advertisers only pay when their ad works, they save enormous money and time.