How to Get a Sponsor for Showing Your Horse

Attending and competing in horse shows can quickly become expensive.
Attending and competing in horse shows can quickly become expensive. (Image: Comstock/Comstock/Getty Images)

Showing your horse can be a very rewarding experience, but it can also be quite an expensive endeavour. Horse show competitors have to pay the costs associated with caring for and transporting their horses, in addition to show entry fees and purchasing show clothing and tack. Getting a sponsorship can help off-set the costs related to participating in horse shows. Sponsors can provide show competitors with financial help, as well as products they can use while showing their horse.

Determine what you hope to accomplish and how sponsorships will help you reach your goals. If you want to make it to a specific championship or show, figure out exactly how much support you will need and in what forms. Do you need new show clothing and equipment; or should you ask for money to help you pay the show-related costs?

List potential sponsors. Sponsors can be businesses, groups or individuals. Local businesses, especially horse-related businesses -- such as barns, tack and feed stores -- will be more amiable to sponsoring horse-related activities than those that have nothing to do with horses.

Write a formal letter presenting yourself and your goals to each potential sponsor. Provide them with a list of things they can do to assist you and explain what you will give them in return.

Advertising in the form of banners and decals on your vehicle and horse trailer are some of the most common forms of reciprocity sold for sponsorship. You may also offer your personal verbal endorsement, and give the sponsor the right to use your name and image for events or advertising. Sponsorship letters should include your contact information, as well as a list of your accomplishments to date.

Hand deliver your sponsorship letter. This will allow the potential sponsors to put a face with your name and allow them to ask questions. When you deliver the letters, you should have a neat, well-groomed appearance and present yourself as professionally as possible.

Follow through with sponsors. No matter how large or small the sponsorship may be, behave gratefully and follow through on any requests or specific agreements you made with the sponsor, such as displaying their advertising during shows.

Document your actions. If you agree to display the sponsor's sign on your trailer during horse shows, take pictures of the trailer in the parking lot -- or close to a big sign or the entrance. This will prove you held up your end of the agreement and give the sponsor something that shows his involvement in the horse show community.

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