How to Improve the Sales of Water Bottles

Using tap water will save you money and help save the environment.

Water bottles are distinct from bottled water in that water bottles are refillable and are not sold with water inside. The environmental impact of making bottled water is large, and so water bottles allow the user to get his water from a tap. Improving the sales of water bottles reduces the cost of water for the user and encourages him to stay hydrated. It therefore is an issue of both public health and environmental issues that consumers switch from bottled water to water bottles.

Instructions

1. Stop people from buying bottled water by advertising the fact that bottled water is often the same as tap water. "Aquafina, a Pepsi product, and Dasani, a Coca-Cola product, are the top two brands of bottled water sold in the United States; both products consist of purified municipal water," according to the University of Colombia. Produce leaflets with this information, or run a radio advertising campaign.

2. Begin a campaign to promote tap water, which will feed into people buying water bottles. According to the Center for Disease Control (see References) the participants in the study they conducted, "expressed concerns about the appeal, taste, appearance, and safety of fountain water." Again, this can be part of a leaflet campaign or local or national advertisements.

3. Give your bottle a lifetime guarantee. One of the reasons why people may be put off to buying a water bottle is the cost. However, if you make your bottles last longer, the initial cost will seem less. Alternatively, for a short time, sell your water bottles at the same price as bottled water, which will encourage people to switch.

4. Get a celebrity athlete to support your water bottle company. Since you are promoting the health benefits of water bottles and tap water, an athlete will be the ideal spokesman for your company. Sponsor a local sports team or give free water bottles to high school teams.

5. Redesign your water bottles regularly to make them more attractive to the younger demographic. Vary the colors and the style to make them more of an accessory than a health benefit. This, coupled with your link with an athlete, will help your bottles be a must-have accessory.

References

• Colombia University Water Center: Bottled Water
• Erica Giles - New York Times: Rising sales of bottled water trigger strong reaction from U.S. conservationists
• Center for Disease Control: Preventing Chronic Disease - Perceptions About Availability and Adequacy of Drinking Water in a Large California School Districti