How to Design Business Stationery
Business stationery is an effective way for a company to communicate with its employees and with its customers. Well-designed business stationery serves two purposes: communication and company or product branding. While there are no set rules about how company stationery should look, finding a good balance of design can help reinforce your company's image.
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Instructions
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Develop your idea on paper. Use the same size paper you will be using for your stationery and sketch some logo and text ideas on it to see how you will lay out your design. Ask employees to share in developing your logo. Sponsor a contest to see which employee can come up with the best design. Things to consider in your design include whether you want the company logo to appear, where it will appear and where you will place the company contact information. Consider the fonts you choose. Fancy fonts are OK, but only if they are easy to read.
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Make test copies of your letterhead. Use a desktop program to design your letterhead. Create a new document on the file menu the same size as your letterhead will be, then insert your logo into the document, along with your company contact information. Place these elements in various places on the page to see where the best balance is. Avoid making the design too cluttered. Adjust the size of your elements until they are noticeable without being distracting.
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Print your stationery on several types of paper. The color and texture of your paper is as important as having your logo and contact information present. Heavy paper with a light texture works well for professional stationary. Choose colors that are subtle and make it easy to read. Cream, light gray and light blue are examples. If the paper design has a border, set the appropriate margin in your document so everything prints appropriately.
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