How to Design a Promotional Pen
Promotional pens aid a business in spreading brand awareness, which is a very powerful, low-key marketing tool. Studies show time and again that awareness of a brand helps consumers feel safe, and this feeling of safety causes consumers to buy brands with which they are familiar. Even something as subtle as a pen with a company logo can help a company create sales. The better a promotional pen is designed, the more it will help consumers be aware of the brand.
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Instructions
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Decide the specific brand, logo, event or image you would like to promote on your pen. Do you have a special upcoming company event? Do you want a generic pen that you can order repeatedly? Flesh these issues out with your marketing team.
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Keep your pen design simple. Any elaborate design on a small area will look cluttered and be more likely to get ignored. Think of the fundamentals you want to convey to consumers, such as the brand name, shop address, event date, logo, phone number or website. Do not attempt to display all of this information, but choose those that are most important to your business.
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Choose colors that complement each other well and that leave your text easy to read. If your pen has a black base, consider white text, or vice versa. The ultimate goal should be for consumers to easily read the information printed on the pen. Go for vibrant base colors if this is your company's image, but ensure that the overlaying text is in an easy-to-read, complementary color.
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Choose a reputable company to manufacture your promotional pens. There are many of these services online, such as VistaPrint. The higher quality the pen, the longer people will use it, which amplifies their awareness of your brand.
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Inspect the pens once they arrive to your office for quality and misprints.
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References
- Photo Credit Jupiterimages/Photos.com/Getty Images
