How to Negotiate a Domain Name
A domain name is the address that people use to get to your website on the Internet. It is also an important way to brand your business. Whether your domain name is easy to remember or not can make a difference in getting traffic to your site. The price of domain names can range drastically, depending on their perceived and actual importance. When considering a domain name purchase, you should bargain hard before you make a purchase.
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Instructions
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Look for a domain name that serves your purpose. If you are looking to create a brand, aim for something memorable and short. If you are planning to use it to market a specific type of product, try to get the product in the name. This will make it rank higher in search engines. If you are interested in getting a domain name to park it, then try to find something that has a lot of type-in traffic. This is traffic that comes from people just typing it into the URL bar. Make sure to get the owner to verify whatever claims he makes regarding the type in traffic before you buy it.
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Decide how much money you are willing to spend for the domain name beforehand. Come up with a low value and a high value. This will keep you from having buyer's remorse later. If you don't have any idea what the domain's value is then go to the Sedo website and look at some of the recent sales that have been made and the asking prices of some of the owners. Come up with a high value and a low value. For around $30, as of 2011, you can also pay to get a domain appraisal done by an expert.
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Contact the owner of the domain name. If you don't have their contact details, then go to the Register or Network Solutions websites and do a domain lookup. This will provide you the email address and phone number of the administrative and technical contact. Tell them that you are interested in purchasing their domain. Begin by offering them your low price, or ask him to make you an offer. If they make you and offer start off with a price 20 percent to 30 percent lower than what they are asking. If the owner does not agree with the price, slowly increase the price and ask them to decrease the price until you can come to an agreement. Make sure it doesn't surpass your high price.
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Hire an escrow service to insure that you get the domain name before you hand over the money.
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References
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