How to Use Flyers to Increase Your Business

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Effective marketing flyers grab a reader’s attention and entice him or her to action. A successful flyer campaign requires a clear message, hard-hitting content and a specific plan to place that communication in prospective buyers' hands. A marketing strategist's sole objective is to pull more customers into his or her business, whether you're a real estate agent mailing flyers to consumers’ homes or a restaurant proprietor sliding literature under patrons’ windshield wipers. Understanding the most effective use of flyers to increase your business separates winning campaigns from lackluster programs.

Things You'll Need

  • Computer with color printer
  • High-quality paper

Design

  • Identify the message and the target audience. Tell consumers about the quality that sets your company apart from the competition, such as lower prices, faster service or dependable merchandise.

  • Draft a powerful headline and keep all other copy simple. Consumers lose interest with too much information, according to successful marketers.

  • Establish a specific call for action, such as clipping a coupon or telephoning the company to receive a special offer. Incorporate the business address, telephone number and website into the flyer.

  • Use common fonts such as Times New Roman or Arial. Enlarge font sizes so passersby can read your headline from a distance. Add extra spacing so readers can peruse your flyer without squinting.

  • Include one or two graphics. Too many visuals detract from the basic message. Be unique and creative without going overboard, according to Idea Marketers.

  • Experiment with colors. The PS Print website recommends blue, red, yellow and green print to seize the reader’s attention. Ensure good contrast between the background and font colors.

  • Test your flyer before printing. Hang a copy on a window, door or bulletin board, and then ask co-workers and customers for feedback. Go back to the drawing board if no one notices your creation or remembers the message.

Distribution

  • Explore different methods to place the marketing flyers into consumers’ hands. Traditional avenues include community bulletin boards, store windows or doors, and car windshields.

  • Investigate mass mailing. Direct mail costs about 30 cents per home and typically targets homes with the most likely ZIP codes for your customers, according to the Flyers-Media website.

  • Study the impact of inserting the flyer into a local newspaper. A newspaper insert typically costs 10 cents per newspaper and targets specific readers’ ZIP codes.

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References

  • Photo Credit Jupiterimages/Photos.com/Getty Images
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