How to Use Flyers to Increase Your Business

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Successful marketing flyers rely on the right blend of graphics and content.
Successful marketing flyers rely on the right blend of graphics and content. (Image: Jupiterimages/Photos.com/Getty Images)

Effective marketing flyers grab a reader’s attention and entice him or her to action. A successful flyer campaign requires a clear message, hard-hitting content and a specific plan to place that communication in prospective buyers' hands. A marketing strategist's sole objective is to pull more customers into his or her business, whether you're a real estate agent mailing flyers to consumers’ homes or a restaurant proprietor sliding literature under patrons’ windshield wipers. Understanding the most effective use of flyers to increase your business separates winning campaigns from lackluster programs.

Things You'll Need

  • Computer with color printer
  • High-quality paper

Design

Identify the message and the target audience. Tell consumers about the quality that sets your company apart from the competition, such as lower prices, faster service or dependable merchandise.

Draft a powerful headline and keep all other copy simple. Consumers lose interest with too much information, according to successful marketers.

Establish a specific call for action, such as clipping a coupon or telephoning the company to receive a special offer. Incorporate the business address, telephone number and website into the flyer.

Use common fonts such as Times New Roman or Arial. Enlarge font sizes so passersby can read your headline from a distance. Add extra spacing so readers can peruse your flyer without squinting.

Include one or two graphics. Too many visuals detract from the basic message. Be unique and creative without going overboard, according to Idea Marketers.

Experiment with colors. The PS Print website recommends blue, red, yellow and green print to seize the reader’s attention. Ensure good contrast between the background and font colors.

Test your flyer before printing. Hang a copy on a window, door or bulletin board, and then ask co-workers and customers for feedback. Go back to the drawing board if no one notices your creation or remembers the message.

Distribution

Explore different methods to place the marketing flyers into consumers’ hands. Traditional avenues include community bulletin boards, store windows or doors, and car windshields.

Investigate mass mailing. Direct mail costs about 30 cents per home and typically targets homes with the most likely ZIP codes for your customers, according to the Flyers-Media website.

Study the impact of inserting the flyer into a local newspaper. A newspaper insert typically costs 10 cents per newspaper and targets specific readers’ ZIP codes.

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