How to Present a New Business

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Be personable and to the point in your presentation.
Be personable and to the point in your presentation. (Image: Jupiterimages/Photos.com/Getty Images)

Starting a new business takes more than just a great idea. You also might need to assemble investors, a management team or a board of directors. To do this, you must present your new business idea to people to convince them to get on board with you one way or another. You also might have to present your new business to potential clients to get the business off the ground. Always be informative and enthusiastic to get people the knowledge they need and convey your passion and desire to make this business succeed.

Get organized. You need to look as professional as you can, especially if you are young or a first-time business owner. People will take you more seriously if you are composed and your presentation is polished, as opposed to watching you fumble through your notes or search for graphs as you are speaking. Organize all your data in the order you wish to present it. Get rid of any slides or notes that go off topic or are unnecessary.

Practice a lot. First, practice by yourself until you are comfortable giving your presentation. Then, practice in front of an audience, like a colleague, co-worker, friends or family. Ask for honest critique, both on the presentation content and your presentation style. Take the critique seriously and make any changes, especially in places where the material was unclear or confusing.

Understand your audience. If you are presenting to a capital investment firm or other company, research the company beforehand to understand what it does, and what its history has been with helping businesses like yours. If you are presenting to clients, research your competition so you can talk about what differentiates your business from others. Insert some specific details that are relevant to your audience into the presentation where possible.

Anticipate any questions, and prepare solid, convincing answers. People might ask about your competition, target customers, business model or marketing plan. If you did not include any of that information in your presentation, plan to be asked about it.

Present your idea confidently and with enthusiasm. Be succinct and to the point; you should be able to present the high-level ideas in just a few minutes, then spend a little more time presenting more detailed information. Focus on how your idea will benefit your audience.

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