How to Get Business for an Auto Body Shop

You can grow your auto body business.
You can grow your auto body business. (Image: Jupiterimages/ Images)

Auto body shops are typically small businesses that perform services on cars, trucks, SUVs and vans. To boost the sales for an auto body shop, you will need to find customers and referral sources that need a paint job, or want a vehicle’s frame repaired. You can promote the specialized services offered by your business, such as custom paint colors, bumper replacement and rust elimination.

Use display advertisements to promote your auto body shop. Speak with classified sales representatives for local newspapers about advertising your body shop within the “Automotive” section. Call the sales department for your local phone directory. Inquire about display advertising for your company, or to enhance your existing ad to attract more customers.

Network with other automotive service companies. Introduce yourself to owners and employees at auto repair shops, windshield repair shops and tire dealers. Offer to refer your customers in exchange for reciprocal business.

Visit new and used car dealerships to promote your auto body shop. Speak with the sales and auto service managers about the services your company offers. Ask for the opportunity to provide services like dent removal, touch-up paint jobs and other types of auto bodywork.

Call local insurance companies and insurance adjusters to offer auto body services to clients who had an auto accident, or a claim for vehicle damage.

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