How to Sell Newspaper Ads in a Slow Economy

How to Sell Newspaper Ads in a Slow Economy thumbnail
A newspaper ad is seen by hundreds or thousands of people daily.

A newspaper advertisement is a great way to reach a lot of people in your local area. These ads can be used for many reasons including sales, lost and found, looking for love and finding a job. People are always going to want to post advertisements for themselves, you just have to make it an option for them. There are a few tricks that you can use to keep your newspaper full, despite a slow economy.

Instructions

  1. Advertise the Open Space

    • 1

      Put an ad in the newspaper. Let all of the readers know that there is open space and you are collecting advertisements to include in the newspaper.

    • 2

      Put up flyers. Come up with an eye-catching design that says you have open space in your newspaper. Put up fliers anywhere you can around town. Some options are at the local college or coffee shop.

    • 3

      Post advertisements online. If your newspaper has a website, make sure it mentions the open space along with pricing. You can also make posts on community websites about your need for advertisements.

    Make it Affordable.

    • 4

      Lower your price. People are more likely to purchase ad space if the price is discounted.

    • 5

      Provide special deals. Make the ad space seem more affordable and appealing by offering deals such as three days for the price of four.

    • 6

      Give bonuses for referrals. Offer people discounts on ads is they refer people who end up paying for ad space.

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References

  • Photo Credit newspaper image by Christopher Hall from Fotolia.com

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