How to Sell Wholesale Furniture
Businesses that manufacture furniture may choose to sell their products at wholesale prices to resellers who run retail stores. Wholesale companies typically sell their products at lower prices to the reseller but at a higher required volume to maintain their profit margin. You can use many of the traditional sales avenues to gain exposure for your products such as print advertising and social media. Trade shows also help a wholesale business create a buzz for their products in a short time frame. Does this Spark an idea?
Other People Are Reading
Instructions
-
-
1
Develop a catalog with product information details, pricing, terms and conditions, volume requirement, shipping methods and order fulfillment time frames.
-
2
Advertise your business in trade magazines and trade show publications to create a buzz for your products. Advertise for six months to one year before you attend an expensive trade show. As you gain exposure from your advertising efforts, supply catalogs to your potential customers and fulfill orders as quickly as possible to build your brand reputation in the industry.
-
-
3
Exhibit your business at a furniture trade show to gain more exposure for your products. Popular furniture trade shows take place in and around Hickory, N.C. each year. Place print ads in trade show publications listing your booth number before the show to drive traffic to your area.
-
4
Promote new products to your customers through email marketing and social media outlets in between new catalog production and trade shows.
-
1
Tips & Warnings
Accept orders through your website, email, fax and telephone or any combination of these methods to make the order process easy for your customers.
Have trade show specials for customers who place orders at the show.
Consider dropshipping for small retail customers who do not have the space to house large furniture pieces.
Open a showroom that will allow customers to view your products in person.
Keep your profit margins reasonable when offering discounts on products and shipping.
References
- Photo Credit Jupiterimages/Photos.com/Getty Images
