How to Write a Counter Proposal in a Merger
A merger proposal is written by one company that intends to purchase another company in order to merge the two. If it does not fully agree to the merger, the company being purchased may choose to write a counter proposal in order to change a few items in the merger proposal. A counter proposal is written very similarly to a regular proposal, except that it includes desired adjustments to the merger proposal.
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Instructions
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Create a cover letter. A cover letter should state the date, both company's names, addresses and contact information. The cover letter also includes the title of the document, which is called a counter proposal to a proposed merger.
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Describe the purpose of the counter proposal, stating that the company is interested in merging. However, there are some issues that need to be resolved first. The main issues are summarized in the introduction of the proposal, as well as the solutions to the issues.
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Write the body of the proposal. This contains more detailed information relating to the problems of the merger proposal. Each specific issue should be listed, along with an explanation of why it is a problem. After all issues are addressed, solutions to each problem should be presented clearly, allowing the reader to understand what is being offered in the counter proposal. Benefits to the reader should also be listed and explained thoroughly.
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Write the conclusion of the counter proposal. Emphasize the main points of the proposal and re-state why the company would benefit by this counter-offer. The conclusion should also include a deadline date, if applicable.
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Sign the counter proposal. After the proposal is finished, the writer should sign and date it. There should be a place for the reader to sign and date the document, if he/she agrees to accept it.
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References
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