Writing a winning proposal for a sales consultant's job should come naturally to you. After all, you're applying for a position that requires selling ability, and this is your chance to show what you can do. The person receiving your letter wants to be sold and will be expecting you to touch on all the key points. To do that you must do your homework about the company, its strengths and weaknesses, and how you would fit in. Then write a letter that is full of energy and enthusiasm as you point out why you should get the job.
Find out all you can about the company you're hoping to join as a sales consultant. Visit its online site and review articles published about the company. Network with current and former employees to learn more. If possible, contact people working for competing companies to ask their opinions.
Read the job description at least twice to make sure you thoroughly understand what the company is looking for and that you have the skills to match. Then identify a specific person to send your letter to. As a sales consultant, your job is to get past gatekeepers and to identify decision makers. In this case the decision maker is the person responsible for hiring the sales consultant. Use contacts inside or outside the company to identify this person.
Write a one-page letter that gets right to the point. Detail your ability to sell. Stick to that one theme throughout the letter as you discuss your overall selling skills, including your ability to make cold calls, write winning proposals and shepherd deals through the sales pipeline in a timely manner. Play up past experience and point out one top highlight. Also discuss how your selling skills match up perfectly with the role. Examples include your familiarity with the product or service offered by the company or your abilities as a quick learner. End the letter by reiterating your interest in the position and how you would love to discuss the opportunity more in person.
Send the letter to to the hiring manager with your resume attached.