How to Promote a Book on Amazon
Whether you are self-published or just want to promote your traditionally-published book, Amazon offers a wealth of opportunity for getting your masterpiece in front of the public. Learning how to use Amazon effectively is an important tool for literary self-promotion. From reviews to lists, authors have many choices for promotion on this site.
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Instructions
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Take the time to take advantage of the resources Amazon offers to publishers and self-publishing authors. You can connect with readers through Amazon by introducing yourself, telling about your book, offering a sample and pasting in reviews.
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If you are self-published, design a professional-quality cover or have someone designed one for you. Readers choose a book by its cover often times, especially when choosing an author they haven't read before. A clean, professional cover indicates to them that care has been taken with this book and inspires confidence. It also offers an opportunity to give readers a visual representation of your book.
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Send out review copies of your book in exchange for reviews on Amazon. Shoppers on the massive site pay attention to the star rating on a book, and the more stars you are able to rack up, the more likely you are to attract new readers.
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Use Amazon's author blog opportunity. Blogging lets readers connect with you as an author. Especially if you've written a non-fiction book, blogging allows you to situate yourself as an expert in your field without requiring a monetary outlay by readers. Hook them with your blog, and they are more likely to buy your book to learn more.
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Use Listmania. This is Amazon's feature that allows anyone to make a list of books on a specific subject or in a specific genre. Populate your list with best selling books in your genre or subject, along with your own, and when people search for the other books or simply search the genre or subject, your book will gain visibility.
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References
- Photo Credit book image by Pali A from Fotolia.com
