How to Promote Seminars

Seminars provide valuable face time with clients and potential clients.
Seminars provide valuable face time with clients and potential clients. (Image: woman and a teacher at seminar image by Dmitry Goygel-Sokol from

Seminars provide a powerful way to amplify your business and grow your client base. They provide valuable face time with clients and are can be much more effective than emails, mailings and phone conversations. Even though we live and work in a high tech world, most people still feel more comfortable doing business face to face. Promoting your business through a seminar also can be cost effective when compared with the high costs of mailings.

Select your topic. You need a hook. A hook is what creates interest with media representatives so they will want to cover your seminar. It should be something that is newsworthy or out of the ordinary to catch the media’s interest. Choose something you are comfortable discussing and are quite knowledgeable about. Identify the main issues, concerns and problems that face your audience. Determine how you will address those issues.

Find a location to hold the seminar. There are many community locations that are free. Check with libraries and local community colleges.

Create a compelling title for your seminar. The title should tie in with your hook. People love titles and descriptions that provide a formula, such as “The 5 Best Ways…” Use action words in describing your seminar.

Charge a fee. People tend to feel they are getting more from a seminar if they have paid a fee to attend. You also will have fewer no-shows if you charge a small fee.

Offer a tele-seminar before the seminar as part of the promotion. Educate your listeners and entice them as to what they will be learning and how they will be benefiting from attending the seminar. Use your blog, social networking or a newsletter to inform potential attendees of your seminar. Advertise in the local newspaper. Talk to everyone about the seminar.

Contact local radio stations about being interviewed for your seminar. Local talk stations are usually looking for ways to fill time.

Identify Internet sites that you feel have followers that would be responsive to your seminar. Ask the site owner either to e-mail the subscribers or link to your site. Offer to split some of the profit for their help.

Use testimonials. If you have had previous seminars, use testimonials gathered at them. If this is your first seminar, find a way to use previously gathered testimonials about you and your business as part of your promotion efforts. Have someone with a video camera at your seminar to record testimonials that can be used for future events. You can send out the videos or stream them from your website.

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