How to Open an ATV Parts Store
ATV, or all-terrain-vehicle, riding is a popular recreational pastime for both adults and children. It has also become a popular family activity. As a result, there is strong demand across the U.S. for ATV parts and accessories. Opening an ATV parts store can be a good business opportunity. To maximize your chances of success, study your local market and plan accordingly. Your goal should be to identify and exploit the specific demand within a market while covering the full spectrum of the most popular products.
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Instructions
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Analyze your local market to determine where the best opportunities are. For example, if there are established ATV parts stores in your area, study their product lines and customer bases to decide how you will compete. Determine how you will differentiate yourself from existing parts vendors. You can focus on lower prices, better service or exclusive products not offered by existing stores. But you should have a precise, well thought out plan.
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Target ATV dealers in your area for knowledge about the market and referrals. Existing ATV dealers should become one of your most reliable sources of new customers. To foster that kind of relationship, make clear that your aim is to cooperate rather than compete by offering products that complement their inventories. For example, while a dealer of any top-selling ATV brand such as Yamaha or Kawasaki will have a fully stocked parts shop, they might not sell popular accessories and aftermarket products. Those categories also offer you the best profit margins and some "exclusivity."
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Stock the basics. Products such as carburetor kits, oil filters, pistons, gaskets, brakes, sprockets, chains, wheels, tires and exhaust systems sell consistently to the widest customer base, notes wholesaler ATV Parts. Offer your customers less expensive options in key categories by offering high-quality used parts, too.
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Sell accessories and aftermarket upgrades. Popular items include ATV lift kits, wheel spacers, bumpers and brush guards, reports national supplier Super ATV. Carry the most popular accessories from the big ATV manufacturers, such as Yamaha, Kawasaki and Suzuki. Include in your inventory specialized accessories such as weapon and gun racks for hunting, rack-mounted log splitters for farming or snow blower attachments for winter use, recommends accessories vendor ATV Upgrade. Maximize your sales potential to the broadest audience by also selling ATV clothing, such as shorts, Lycra skins, rain gear and gloves.
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Complement your parts inventory and create additional revenue streams by selling ATV-related
DVDs and books. For example, DVD supplier Action Sports Videos sells a range of ATV-related DVDs. ATV books cover a range of topics, from the operation and maintenance and repair of popular models as well as guides to local off-road ATV locations across the country, notes Power Sports Mania.
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References
- Photo Credit black atv image by Dumitrescu Ciprian from Fotolia.com
