Renting a booth at a craft show gives artist and craftsmen direct access to a market of potential buyers for their wares. However, enticing customers into opening their wallets takes more than availability. Well-designed booths tempt shoppers to stop and linger over the merchandise, giving them the opportunity to spot items of interest they might have missed. Create a welcoming atmosphere that encourages customers to take their time examining the crafts, providing you with the opportunity to persuade them to make a purchase.
Things You'll Need
- Theme-specific decorations and props
- Personalized signage
- Large, colorful rug
- Tablecloths (in theme-appropriate colors)
- Display racks
- Multi-level risers
- Business cards
Select a decorative theme for the craft booth that gives an immediate impression of the types of crafts inside to passersby. For example, artists who paint or photograph exclusively ocean or water scenes would choose decorations such as seashells and fishnets.
Remove the small sign provided by the event coordinators to reserve the booth under your name. Replace the sign with larger, personalized signage bearing bright, decorative lettering and your company logo or artist's signature.
Rearrange the tables and chairs provided by the event coordinators to create a layout that invites attendees to enter your craft booth space and move around the craft displays rather than pass by a single table set along the aisle.
Spread the large rug on the craft booth floor and the tablecloths on the provided tables to create a comfortable, homey atmosphere. Hang larger, theme-specific decorations, such as drapery or netting, prior to putting out crafts to prevent any accidents while doing so later.
Make crafts visible to passersby by arranging them in various display racks around the booth space. Use the risers on the provided tables to create eye-pleasing, multi-level displays. Incorporate the thematic props and decorations into the table and rack displays to enhance the overall look.
Set stacks of business cards and a guest book amongst the table display to encourage visitors to check out online sites where your crafts are available to purchase or to contact you directly regarding special orders.
Tips & Warnings
- Bring a wide assortment of props and decorations to the booth to provide you with plenty of options to choose from, but do not feel obligated to use them all. Too much can become overwhelming. When it comes to pleasing aesthetics, less can be more.
- Photo Credit Bastones image by RaulmahÃ³n from Fotolia.com
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