How to Write a Music Press Kit

Use a CD to send out music press kits.

Press kits are a simple way to send information to publications and media outlets. A press kit includes a variety of tools and is specialized to the product seeking promotion. In the music industry, one of a press kit's most important elements is to showcase the artist's musical ability. When assembling a music press kit, consider electronic options to save money and send many kits out quickly.

Instructions

1. Complete a band biography, including its accomplishments. Interview the band or artist about their history. Ask questions such as "How did you meet and decide to create music together?," "Where have you toured in the past?," "What awards have you won?," "What albums and singles have you released?," "What are your biggest accomplishments as a band?" and "Have you played with other artists and if so, who?"

2. Write a press release highlighting key events such as a record release, video release or website launch. Start with a statement about the event, include a quote from the band or artist and conclude with the artist's contact information.

3. Copy music files and photos to CDs if you're sending out physical copies of music press kits. Include mp3s, .avi movies or .jpg files that can be opened on any computer.

4. Write a list of contact information to include with the music press kit. Include a name, telephone number and email address for the media spokesperson, a website address, and names and titles for the band's management.

5. Include a band photo and media clippings to showcase the band's experience and coverage.

Tips & Warnings

• Save money by combining everything into a zip file. Attach this file to an email you can send to any industry professionals or media outlets. If you're sending physical copies, compile these pieces in a creative format, such as circular pages like a record.

References

• Press Kit Online