How to Design Political Mailers

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Political mailers help candidates running for office to get their name out to voters. If voters find information about a candidate in their mailbox, they may glance at it to see what it is. Political mailers should provide basic information about the candidate and the political office so that people can learn essential information by simply skimming the page. If the information on the mailer sparks the interest of voters, they can do additional research on the candidate's website or from news reports to learn more about the candidate in depth.

State the candidate's name clearly and boldly. This may seem obvious but if people read nothing else on the mailer, they should at least read the name.

Put a professional portrait of the candidate on it. Depending on the audience the candidate is trying to reach, put a picture of the candidate and her family, or a photo of the candidate doing something representative of her platform on the mailer. A picture is an essential element of a political mailer because people like to be able to associate a name with a face.

Include three or four bullet points about the candidate and his platform. This will allow people who don't know much about him to know more, what office he is running for, and the political party he represents.

State the date of the election. It's crucial to keep reminding people when election day is because you want to make sure they remember to get out and vote for the candidate.

Provide a contact telephone number and a link to the candidate's website. This way people who wish to learn more about the candidate can go to the website to read speeches and detailed policy positions.

Design the mailer as a postcard. People are likely to throw an envelope away without opening it. However, even if they glance down at a postcard for a second, they may still see some of the information on it including the candidate's name.

Tips & Warnings

  • Send a mailer to each household three different times to get the candidate's name and message firmly planted in readers' minds.

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