How to Build a Carpet Cleaning Business
Professional carpet cleaners have the ability to tap into both commercial and residential clientele, building their business by offering solid service and specializing in a range of carpet cleaning needs from basic maintenance to restorative efforts after flood damage. Those just getting started in the industry may have the advantage in filling a niche that has not been tapped into by other cleaning professionals in the area.
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Build a professional website or blog. Today's customer base continues to look to the Internet to find service professionals in their area. Maintain a user-friendly page that prominently displays your services and contact information along with any customer testimonials. Highlight the use of environmentally friendly cleaning products, before and after photos of past carpet-cleaning jobs or even an instructional video on how to maintain carpet in high-traffic areas.
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Invest in high-quality equipment. Having poorly functioning tools creates sub-standard work, which could result in unsatisfied customers. Necessary carpet cleaning equipment may include a carpet extractor, carpet cleaning machine, industrial air mover and dehumidifier.
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Contact commercial businesses. David Johnson of A Clean Carpet & Upholstery in Portland, Oregon, says, "You really just have to get out there and hustle. When I was starting, I worked a lot of nights cleaning restaurants and other businesses, building my commercial base until I was able to obtain more residential clients."
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Advertise any specialty work such as flood damage repair, the cleaning of antique rugs or working with bio-hazardous materials. If your area already has a number of carpet-cleaning businesses in operation, do what you can to stand above the competition. Bedbugs have recently been making the news as being a particularly vexing issue for homeowners. A carpet cleaner who becomes effective in helping remove this particular pest is paying attention to current trends.
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Read trade journals or online magazines to stay on top of the industry. Reports on new cleaning techniques, equipment and products can keep you ahead of the competition. For example, a January 2011 online article by Doug Berjer of "I Cleaning Specialist Magazine" reported on how carpet-cleaning technicians can build a client base by specializing in the cleaning of office partitions.
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Perform to a high standard. This may help build your client base by a customer's word of mouth as well as maintaining a good relationship with current clients in an effort to secure repeat business.
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