How to Submit Your CD to a Radio Station

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In order to use a radio station to achieve airplay of your songs, you must begin by submitting a CD and promoting your tracks. There are many advantages of sending music using a CD compared to sending songs through email. Songs that are sent through CDs are less likely to be pushed aside or accidentally deleted. Emails on the other hand, are also less formal and are easily lost in the sea of messages and inquiries. Much like a resume, the songs on your CD will create the first, and hopefully not last, impression on the radio stations.

Things You'll Need

  • CD
  • Jewel Case
  • Artwork
  • Cover letter
  • Create a professional look for your CD. Print an image on the disc, create artwork for the cover -- or have it done by a freelance graphic designer -- and put it in a slim jewel case.

  • Write a one page cover letter with information such as your phone number, email address, mailing address. Include in your letter, short description of each one of your song including the song title and artist name (if collaborating with more than one person). Make note of which song would be appropriate to play on the radio and which songs can be modified to be radio-friendly.

  • Find the contact information for the DJ or Program Director and mailing address for the radio station that will most likely play your genre of music. There are websites available that can help you search for radio stations in your area.

  • Look through the database of radio stations that these websites find. Pay attention to any "Format" and "Location"-focused columns. The "Format" refers to the main genre of music the station plays while the "Location" column refers to where the station is located.

  • Visit the websites of promising radio stations by using an online search engine and typing in each station's call sign and station name. Find the station's mailing address and name of the DJ or producer for you to send and address the package to.

  • Wait until your package has been delivered. If you placed tracking on your package, you can send a follow up email or phone call two or three days after your package has been delivered. If you did not place tracking, wait three or four weeks before following up. Ask the program director or DJ if he has had a chance to listen to the songs and assess them for playing on the air. If they have not had a chance to listen to your CD, repeat the follow up in a couple of days.

Tips & Warnings

  • Find out if your local college has a radio station. College stations have fewer restrictions and are good options for getting your music out to the public.
  • During any conversation with radio station staff, always be polite, courteous and thank them for their time; these are busy people who are in a position to help you now or possibly in the future. Make the connections positive ones and you may also be able to benefit from networking options that good connections with industry people can open up.

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