How to Write an Event Sponsorship Proposal

Event sponsorship is an important marketing and communication tool commonly used by organizations. Companies sponsor events with an intention of making a measurable financial return. When soliciting sponsorship, you must be able to persuade prospective sponsor how his business' goals interact with yours. To that end, your sponsorship proposal is actually a business proposal that must help the sponsor accomplish his business goals.

Instructions

1. Obtain sponsorship guidelines to give you a glimpse into the review and evaluation criteria of your prospective sponsors. The guidelines will also provide you with information regarding submission deadlines, eligibility, proposal review time frame and contact information. Get the names and addresses right.

2. Remember that one of your sponsor's motives is to raise his organization's profile. Your research must help you understand the mission of your prospective sponsor. The background information in the guides will help you write a proposal that will be easy to skim for key points such as the nature of the event, how much it costs and what the sponsor stands to gain. Avoid writing a high-priced or an over-packaged proposal.

3. Write a proposal that is specific to each corporation you are approaching. Create a title page that must include the event's title and your organization's contact information. You must also include dates when the event will take place and the total dollar amount you are requesting. Sign the title page.

4. Include an abstract in the main proposal which must offer a concise description of the project, objectives and the possible outcome. Use available statistics and data from newspapers and news magazines in the main part to support your proposal.

5. You want your proposal to be read thoroughly by organizations you approach. Keep the rhetoric about your organization to a minimum. Avoid making implicit promises. If you think the event will boost your sponsor's sales or corporate image, you must knowledgeably show that in your proposal.

Tips & Warnings

• Attach pictures and professionally done videos to support your proposal.

References

• Tourism Network North East: Introduction to Sponsorship
• Event Solution: Understanding Sponsorship
• New Century Marketing Concept: Creating a First-Rate Sponsorship Proposal

Resources

• Letters for Business: Writing an Effective Sponsorship Letter
• Skills Active: Sponsorship Proposal Content