How to Maximize an Auction Fundraiser

A well-planned charity auction can result in large donations.

A charity auction is a popular fund-raising event to raise money for worthy causes. In order to maximize proceeds from such an auction, focus on good planning, strong sales skills and a compelling purpose.

Instructions

1. Charge a fee for access to the event.

2. Get local or national celebrities to participate in your auction. Have celebrities serve as your auctioneer or emcee for the evening. Auction off a date night with a well-known business leader or celebrity.

3. Get exciting or hard-to-find luxury items that people would want to purchase if they were in stores.

4. Create a festive mood to make the auction and bidding on the items fun. Include food, drinks and decorations. A humorous auctioneer can help liven up a crowd.

5. Publicize the auction well in advance on TV, newspaper, online and radio if the budget allows. Also mention the items available for bidding and the starting price to potential guests before the day of the auction.

References

• PTO Today: Auction Planning
• Step By Step Fundraising: The Five Essential Elements of a Sucessful Silent Auction