How to Advertise Music Lessons Worldwide
Advertising music lessons worldwide provides you with greater exposure, a larger market share and possible business expansion. There are a variety of resources and communication avenues available to help you with the process. Invest some time to learn all the marketing options available so you can decide which strategy would best promote your business.
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Instructions
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Decide who your target market is. You may choose to work within a certain age group, gender or geographic location. Whatever you decide, this will determine your marketing strategy. For instance, if you are interested in teaching music primarily to children, you may want to reassure the parents that you have a degree in elementary teaching or child development.
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Define your competitors. Go online to see who currently offers music lessons on a global level. Chart their strengths and weaknesses and then apply this to your own strategy. This should be your guide as far as what programs to offer and to find your niche. Things to consider are hourly or monthly rates, promotions, experience levels and how much of the market share your competitors control.
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Have a vision in mind as far as what your business represents, what you offer and how you are different from any other existing program. It could be that you go out of your way for your students, such as picking up their sheet music for them or teaching them in their home rather than them coming to you.
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Develop a website. You may do this yourself via programs such as WordPress or enlist the help of a web developer or graphic designer. Websites are viewed worldwide, so there is no limit as far as who will be able to view your content. Things to include on your website are the company's vision, who you are, what you offer, how you are different, your rates, contact information and if possible, testimonials from former or current students.
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Utilize social media such as Facebook and Twitter. Create a fan page for the business so the profile is public and anybody can view updates or special promotions. You can also place an ad on Facebook for a fee. You decide how much you are willing to pay, who you want to view the ad and the geographic region. Followers on your Twitter account may receive updates and special promotions as well. YouTube is also a great source to market your service. You could develop a video to display your musical skills and expertise so the students know exactly what to expect. You could also include a five-minute tutorial on the correct way to hold a guitar or how to position your hands when playing the piano. Often, if viewers appreciate the free tutorials, they are more than willing to pay for further instruction.
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Check out online directories, such as Craigslist, that are available to promote and market your music lessons to a worldwide audience. This is a cost-effective way to promote the business. Draw the viewers in with words such as "free" or "promotion" or "offer ends today" Include a link directing them to your web page.
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Place a signature in your e-mail leading people to your webpage. This will serve as a constant reminder to your sphere of influence that you are offering music lessons. You want to include the name of your business, contact information, website link and possibly a slogan such as "Making music fun."
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Research additional mediums for more traditional methods of advertising. Look into worldwide television programming, newspaper publications or radio frequencies. See if there is a local music magazine where you could place an ad to appeal specifically to the music community. If your goal is to teach children, placing an ad in a children's magazine or on the school advertising board would be preferable.
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Tips & Warnings
It is difficult to build a customer base worldwide as a one-person operation. Depending on your business plan, you may want to mention that you are available via Skype to conduct the lesson. Otherwise, make sure you have a qualified group of instructors in place before promising music lessons to a student halfway across the world.
Avoid being overwhelmed by offering lessons to too many locations at once. It's best to start with one location and become familiar with that area's business practice and marketing avenues. Then, build out from there. As you go along, you may decide to build the practice and hire additional help.
Consider consulting with a business strategist or marketing consultant to review your options and learn more about the process. This may save your time and money in the long run.
Deciding who your target market is beforehand is key. If you want to appeal to a younger demographic, stick to online methods of advertising. If you would like older students, traditional methods such as newspapers and magazine advertisements work best.
References
- Photo Credit music image by peter Hires Images from Fotolia.com
