How to Present a Marketing Plan
Writing your marketing plan requires a significant amount of time and thought. The plan addresses every element of how you want to market your company to the public. Once you've finished preparing the plan, the next step in some cases is to present it to someone, such as an investor or banker, who can help you achieve your business goals.
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Instructions
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Place a simple and professional cover at the front of your marketing plan. Insert your logo, the title of the business plan and your business contact information on the cover page. Insert each printed copy of the plan into a clear report cover or pre-printed binder with your company's logo on the front.
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Prepare a slide presentation summarizing the main points of your marketing plan. Dedicate one slide to each section of the plan (for instance, "Executive Summary," "Vision" and "Objectives"). Use these slides to help explain your plan as you're presenting it to your contact. Prepare note cards if necessary to help you discuss the proposal.
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Schedule a meeting with your contact to present your plan. You can either schedule an informal meeting at public location, such as a coffee shop, or a formal get-together at a conference room.
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Hand out a copy of each marketing plan to the contact at your scheduled meeting. Display your slide file and ask your contact to turn to specific pages in the marketing plan as you discuss each point of your presentation.
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