How to Ask Questions on Business Strategies

Business strategies should be consistent with a company's overall mission.
Business strategies should be consistent with a company's overall mission. (Image: Ryan McVay/Photodisc/Getty Images)

Your approach to asking questions about business strategies should depend on the role that you play in the business. As a manager, you should be asking questions about systems and the overall wellbeing of the company. As an employee, you will usually ask questions from a narrower perspective, seeing the business through the lense of your particular position. If you are an investor, your questions will focus on the company's financial activities, and if you are a customer, they will address the ways that the company's goods and services meet your individual needs.

Things You'll Need

  • Income statements
  • Balance sheets

Ask whether the company's day-to-day strategies work in the interest of its larger mission, if you are a manager. Evaluate company policies such as employee relations, financial policies, rate of expansion and product development with an eye toward the organization's overall purpose, whether it is making money, providing an excellent product or improving the quality of life of its stakeholders.

Ask questions about the role of your job relative to the company's big picture strategies, if you are an employee. Inquire whether your work and your day-to-day tasks further the company's mission. For example, if you work for a health care company dedicated to improving the wellbeing of its customers and you are asked to provide an expensive service that the customer doesn't really need, ask whether this assignment is truly in line with comprehensive business strategies.

Ask questions about the company's bottom line, if you are an investor. Examine income statements and balance sheets to determine whether business strategies are working in the interest of earning a solid profit. Evaluate this financial information to determine whether basic strategies are causing the business to spend more or earn less than it should.

Ask questions about whether the company's strategies are helping it to meet your needs, if you are a customer. Evaluate your relationship to the company, such as whether you buy an occasional product or whether you use the company's services on an ongoing basis, interacting regularly with its employees. Ask whether the company's strategies are in line with what you would expect from a business you support on this basis. If you buy an occasional pack of gum from a convenience store, you will probably be less concerned about its business strategies than if you work with a consulting firm that helps to shape your own company's strategies.

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