How to Create an Electronic Brochure

An electronic brochure is a cost-effective way to inform potential customers about your product or service because there is no printing cost or postage involved. As long as you have a PDF file of your brochure, you can send it to anyone via email or other electronic means. That person will then have the option of printing out your brochure at his or her own expense.



There are many programs that offer brochure templates, such as Microsoft Word or Publisher, Adobe InDesign and other desktop publishing programs. Most offer you the ability to convert the file to PDF so that the user can view it electronically.

Things You'll Need

• Desktop publishing software with brochure template
• Adobe PDF software

Instructions

1. Open a new document in your desktop publishing software by clicking on the "File" menu and selecting "New Template."

2. Select a brochure template of your choice. Some templates have three columns and some have two columns. Choose the best design that will work with your text and images.

3. Add your custom text and high-resolution images to the first side of the brochure. You may also choose to customize your brochure further by changing text color and font. Repeat this step for the second side of the brochure.

4. Save your brochure as a PDF file. Because a PDF is universal, many people can open a PDF file and download the Acrobat Reader software to read PDF files for free. You now have an electronic brochure.

References

• MCG: Brochure Design Tips
• Microsoft: Create Brochures That Help You Sell in Publisher

Resources

• Scribus: Free Desktop Publishing Software
• CutePDF: Free PDF Software
• Adobe: Adobe PDF Reader