How to Advertise to College Students on Facebook
Facebook is a premier social network site with a user base that crosses demographic boundaries. The site's advertising feature allows you to create an ad that appears in the margins on the site's pages. Users can click on the ads and be redirected to your website. Not all Facebook users see all of the same ads. Ads are targeted to specific audiences using information found in user profiles. To get started you'll need to create an ad and then decide which college students you would to target.
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Instructions
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Design your ad. You will need a website to which the ad will redirect users, text and an image that you have the rights to upload.
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Click "Create an Ad" on the top right hand corner of the Facebook Advertising page.
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Fill out the appropriate information on the "Design Your Ad" page. You will submit a URL, title, ad text and image. Click "Continue" when you are satisfied with what you've entered.
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Click on the "Advanced Targeting Options" link at the Targeting page. This will display all targeting options for your advertisement, including education, age, and location.
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Fill out all the demographic information you want so you can target your ad. Since you want to advertise to college students, click the radio button next to "In College" under Education and Work lines.
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Enter the names of specific colleges that you would like to have your ad targeted to. You can also enter just the graduation year of current students and not specify any particular school. The right hand side of the Facebook page will give you an estimated number of users your ad will reach depending on the specific demographic information you've entered. Click "Continue" when you are satisfied.
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Review the "Ad Campaigns and Pricing FAQs" by clicking on the link at the top right hand corner of the "Campaigns, Pricing and Scheduling" section. Once you are satisfied that you understand your options, fill in your preferences in this section. Click "Review Ad."
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Click "Place Order" if you are satisfied, or "Edit Ad" if you want to make changes.
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Proceed with the payment using a credit card or Paypal account.
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