How to Write a Letter to a Sales Force

Writing a letter to your sales force could be an effective way to communicate a message. The letter could announce the launch of a new product, celebrate a successful sales campaign or announce a new acquisition by the company. Write a letter that is clear, concise and to the point. Remain encouraging and as upbeat as possible even if the news isn't good. No matter what the situation is, you want the team to remain enthused and motivated to sell.

Instructions

1. Gather documents or information needed to write the letter, such as sales figures or background information on a key management hire. Check and double-check facts and make sure all names and titles are correct.

2. Outline the letter before writing, if necessary. Organize the outline in three parts--an introduction, a body and a conclusion. Use the introduction to discuss what the letter is about and why it is important. Use the body to add more facts and explanation. Use the conclusion as a brief summary.

3. Write in a conversational style, just as if you were speaking with a client trying to make a sale. Also assume that the letter will be distributed outside the organization and could be forwarded by a competitor. For that reason, avoid putting confidential information in the letter.

4. Have an assistant or peer read the letter for correctness and suitability. Make changes as necessary as you edit and re-edit before sending the letter to the sales team.

References

• Entrepreneur: Dynamic Sales Letters
• Accenture: How to Motivate Your Sales Force