How to Write a Marketing Speech Presentation

Writing an effective marketing speech can help you deliver a memorable presentation.

Public speaking is one of the top fears among Americans, surpassing fear of illness, flying, terrorism and even death, according to the University of Delaware's Department of Communication. Delivering a marketing speech and presentation can be especially daunting, as you are often required to present important business concepts and propositions in front of high-level executives, but taking the time to write your speech and rehearse ahead of time can help set you up for success when it comes time to present.

Instructions

1. Plan your speech. Before you write the speech, you should write down several key things that will help you develop a powerful presentation. First, identify who the audience is for your speech. You may be presenting to marketing executives at your company, marketing professionals at a conference, or the marketing and sales team at a client meeting. Once you know the audience you are presenting to, decide upon a theme. It should align with your end goals and objectives for the presentation.

2. Write an outline. Once you have identified your target audience and theme, create an outline that will help you when writing your speech. Include bullet and sub-bullet points for each of the sections of your speech, including the introduction, body and close.

3. Write your introduction. When writing a marketing speech, you want to grab your audience's attention right away by telling a personal story or presenting facts that relate to the selected theme. State the goal of your speech, and include a strong benefit statement for your audience, or what they stand to gain. For example, "Today I'm going to show you how our company's marketing engagement platform can outperform the current marketing strategy by 20 percent." Then, provide a brief overview of what you will present during the rest of the speech.

4. Write the body copy. Discuss marketing topics that are relevant to your audience and theme. For example, if you are speaking to a team of marketing research professionals, write about marketing research techniques your company has successfully used in the past. Support your argument or main points with factual, evidence-based statements, such as market research findings, competitor data, marketing analytics and return on investment data for your products or services.

5. Write the closing statements. Re-state your objective, and summarize the main points of your speech. Tie in your theme by writing a memorable story that relates to your marketing audience. For example, you can talk about past successes with a recent client or how you helped the senior leadership team overcome a marketing obstacle. End your marketing speech with a call-to-action, which is what you want participants to do after your speech. Examples of call-to-actions for marketing speeches and presentations include asking for a sale, telling participants to visit your website for a special offer, or asking for a second meeting to discuss your marketing strategy in greater detail.

Tips & Warnings

• During the speech, speak slowly and clearly, and make eye contact with participants. One way to help "break the ice" is to make your presentation more interactive by asking questions and getting participants involved. If you are going to use PowerPoint slides, do not read slide-by-slide; use a limited amount of text as a reference for your key points during the presentation and maintain eye contact with your audience instead.

References

• University of Delaware: Tip - Public Speaking Statistics, Quotes, and Tips
• Presentation Magazine: How to write a persuasive speech