How to Design a Cover on a Presentation for a Furniture Business
A presentation folder adds a special touch to a presentation. If you are making a presentation to a furniture business, or if you are a furniture business making a presentation to other companies, you want to make a good impression. Design a folder that catches the attention of those who see it and holds the presentation materials and a business card. There are many options for how to do this, depending on your budget and marketing message.
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Things You'll Need
- Logo
- Photo
- Company information
- Computer with image-editing or desktop publishing software
Instructions
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Decide on a budget for this project. As of 2010, custom full-color pocket folders can run from $600 to $900 for 250. If your budget is less, you may want to consider a single color and a simple design.
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Choose a printer and consult its website for printing specs. Download its template or printing instructions to understand its requirements. Most accept image files such as JPEG and PNG as well as PDF files.
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Pick an illustration or photograph. This should be a high-resolution digital image to which you have the rights for printing.
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Decide on the text you want on the folder and where it should go. Lower cost single-color folders may allow printing just on the front cover. You may be able to get a full-color front cover and save money by leaving the back blank. If you are ordering a fully custom folder, you will be able to place text and images on the back and also on the pockets. The cover should catch the audience's attention and is your chance to set the mood and make an impression. You can use the back for contact information and the pocket flaps for a marketing message.
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Pick a color scheme. This should go along with the photo or company logo. Pick one or two colors from the logo or photo to use in your design. These colors should be complementary so there is good contrast between them.
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Put it all together. Take a look at some sample folders, or download a template if you are unable to come up with a good idea. Simple is better. Consider using a large photo that bleeds off the edge and wraps around to the back. Place a stripe of color from the color scheme at the top or bottom for the text, and make the pocket flaps from this same color. Use another color for the text. Make sure you pay attention to the printer's format requirements, especially if you are using a bleed.
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Create a file to send to the printer. Do this in image-editing or desktop publishing software, and save it according to the printer's requirements for image resolution and color format. Upload it to the printer's website along with your order information.
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Tips & Warnings
A bleed is when the image or color goes right up to the edge of the paper. It's printed by actually extending the printed image beyond the edge of the final page, and then trimming it down. Thus, the computer file will contain an image larger than the page, and you have to expect a small amount of error in one direction or another. Watch out for the "safe" area indicated by the printer, and keep all text and any important parts of your image inside that area so it won't be trimmed off.
